How do I create an SEO-optimized course?

A good description shows customers what kind of course you offer and what they can learn from it.

Content of the article:

What is SEO?
How to create a good title
Describe the event in an SEO-optimized way
How to choose the right images

📝 What is SEO?

SEO stands for “Search Engine Optimization” and refers to measures taken to improve the visibility of a website or web content in the search results of search engines such as Google.

Benefits and usefulness of SEO:

The goal of SEO is to improve search engine rankings and thus bring users interested in the courses to the website.
By optimizing content, keywords and metadata, search engines can better identify and rank the relevance and quality of the website.
SEO is useful as it can help a website or web content to be found more easily by potential visitors.
This can lead to higher traffic, a better user experience and more sales.

How to create a good title

👉 You don't know how to create a course? Here's our guide.

Make sure your customers know everything they need to know at first glance. It's also important that the course title is optimized for search engines, as this will attract new visitors to your course.

“How do I create a good title?”

Keep your title short and to the point and use a maximum length of 59 signs.
In your title, use a keyword (a term or phrase) that best describes your course content and matches the potential search terms a user would type into a search engine to find relevant information.
Your keyword should immediately tell the audience what you will be doing in this course (e.g. Indian cooking course).
Use your keyword at the beginning and mention the course location (Berlin, Munich, etc.).
Do not mix English and German words.

Example of an SEO-optimized course title: Indian cooking course in Munich: Naan baking

How do I identify the relevant keywords for my course?

It is important that you think about what potential customers are looking for online. In general, you should make your title and description as understandable and reader-friendly as possible. You can search Google Trends for keywords that you think are suitable and relevant to your course.

Here's a quick example of comparing keywords in Google Trends:

Let's say you offer a cocktail course or workshop.

Enter the first keywords that come to mind in Google Trends, for example: “cocktail course in Berlin”.
Add an alternative keyword, for example: “make your own cocktail”.
Compare the most searched terms and formulate a headline for your course - e.g., “Cocktail course in Berlin: mix your own cocktails”.

Create a subtitle

Use wording for the subtitle that encourages customers to take part in your course. Use interesting and relevant information and make customers feel your passion. If possible, include your keyword here too.

For example: In the Indian cooking course in Munich, you will learn how to bake naan yourself. Top chef Sven will show you the tips and tricks of Indian cuisine.

Describe the event in an SEO-optimized way

Your course description

Address customers directly: You, Your, Yourself,... (always capitalize the first letters).
Break down the content into sections to make it easier to read.
Use headlines when dealing with different topics. This creates a better reading experience and also helps search engines like Google to recognize the content of your course as relevant.
Use bullet points if you are covering a bulleted list or a variety of information.
If your course takes place in a specific city, mention it two or three times along with your keyword in your text and headings, e.g., How does the Indian cooking course in Munich work?

Questions you should answer

How does the course in ... work? (e.g., How does the Indian cooking course in Munich work?)
Who is the course suitable for? (e.g., Who is the Indian cooking course in Munich suitable for?)
What is included? (e.g., What is included in the Indian cooking course in Munich?)
Where does the course take place? (e.g., Where does the cooking course take place?)