How to increase the number of bookings on your website

With these marketing activities, you can increase the visibility of your offer in less than half an hour.


Insert the link of the booking solution in the navigation of your website

Users on your website should be able to find their way directly to your courses without having to scroll. It is therefore important that you place the button or link to the booking solution prominently at the top of your homepage. Use a link text such as “Book courses” or “My courses”.

Examples: 

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Insert the link to the booking solution on your Instagram profile

Your social media followers should be able to book your courses directly via your Instagram profile. Simply add the link to the booking solution to your Instagram bio.

shik-instagram


Insert the link to the booking solution in your Google Maps entry

Users should be able to book your offer directly via the local Google search. The link to the booking solution takes customers to your own store. Simply add the link under “Booking” → “Link to your booking tools”.

To your Google Maps profile


Link the booking solution or your course pages in your newsletter

Refer to your courses in your own newsletter and link to the booking solution so that interested readers can book your courses directly.

💡 Tip: You can also create discount codes for your booking solution in the partner portal.


Search engine optimization (SEO) to increase your website traffic

SEO is the process of improving your website to increase its visibility in Google, Microsoft Bing and other search engines so that users can find your offering when they search for it.

The goal of SEO is to attract visitors to your website who will become customers.


You can find more tips for optimizing your offer on our help page.


More helpful links for SEO on your website: